In the era of continuous innovation in the intelligent projection industry, Oshine grandly held the new product launch event for its C3 Series at the Shenzhen Industrial Exhibition Hall on August 28th. Three projectors were unveiled: the C3 Air, C3D, and C3 Ultra. With their innovative technologies and outstanding performance, these products have attracted widespread attention from consumers, injecting new vitality into the home theater market.
Breaking Tradition: The C3 Series Unlocks a New Projection Experience
The Oshine C3 Series redefines the quality standards of 1LCD projectors with its unique design and powerful functions. It builds a product matrix covering full scenarios and price ranges, meeting the core needs of different user groups.
C3 Air: A Cost-Effective Choice in the Hundred-Yuan Price Range
As the entry-level model in the series, the C3 Air is available at an exclusive pre-sale price of only 699 yuan (including national subsidies and factory subsidies), well-deserving its reputation as the "Hundred-Yuan Bedroom Gem." It pioneers an integrated night light gimbal, supporting a 120° ultra-large rotation angle adjustment. Whether placed on the bedside table or desk, it can easily project onto the ceiling in seconds, allowing users to enjoy movies freely while lying down. Meanwhile, its compact and lightweight body makes it effortless to place at home or carry outdoors.
In terms of performance, the C3 Air is equipped with a MediaTek MT9 series processor, paired with 1GB + 32GB storage, ensuring smooth system operation without lag and breaking the stereotype that "entry-level = low performance." It delivers 350 CVIA lumens of brightness, combined with true 1080P resolution and a 6W speaker, standing out in terms of audio-visual effects among products in the same price range. Notably, the C3 Air has also obtained the CCIA (China Center for Information Industry Development) Visual Low-Fatigue Certification; its professional eye-care design provides peace of mind for long-hour viewing. Additionally, it supports multiple image adaptive functions such as instant auto-focus, instant auto-keystone correction, and intelligent obstacle avoidance, significantly lowering the operation threshold—even beginners in projection can use it with ease. (Insert image of the C3 Air to showcase its appearance and night light gimbal)
C3D: An Innovative Masterpiece for Bedroom Projection
Targeting the bedroom scenario, the C3D is hailed as the "Pioneer of Bedroom Projection" and is priced at an exclusive pre-sale price of 1,499 yuan. It also adopts an integrated night light gimbal design, enabling 120° tilt and 360° horizontal free projection to meet users’ viewing needs at different angles in the bedroom. Its fresh and eye-pleasing appearance, along with a compact and portable body, fits perfectly into the limited space of a bedroom.
In terms of core configuration, the C3D is equipped with the Wukong X Pro fully enclosed optical engine, boasting a certified brightness of 850 CVIA lumens. Combined with true 1080P high-definition resolution, dual 6W speakers, and a 3,000:1 high contrast ratio, it renders clearer light and shadow layers in images with rich details, bringing users an excellent audio-visual experience. The specially customized bedroom viewing mode can intelligently adjust brightness, paired with a super-low noise design of ＜26dB, creating an immersive viewing atmosphere without disturbing others. Hardware-wise, it adopts a combination of the MT9660 flagship chip and 2GB + 64GB large memory, providing strong computing power support for multi-tasking system operations. On the software front, the C3D is even the industry’s first projector to fully integrate Tencent Hunyuan AI Large Model. Its AI voice assistant supports functions such as quick movie search, plot chat, and guide lookup, upgrading the projector from a simple "display device" to a "bedroom smart hub." At the same time, it supports full-scenario image adaptive functions such as wall color adaptation and seamless auto-focus, further simplifying the operation process. (Insert image of the C3D to demonstrate its application in the bedroom scenario)
C3 Ultra: The Flagship Benchmark of 1LCD Projectors
As the flagship model of the series, the C3 Ultra is available at an exclusive pre-sale price of 1,869 yuan, well-deserving its title as the "Ceiling of 1LCD Projectors." It delivers a measured high brightness of 1,000 CVIA lumens—the highest in its price range—paired with pure physical 1080P full HD resolution, presenting vivid and outstanding image colors. It exclusively features the industry’s first TCL Huaxing 120Hz high-refresh screen; combined with MEMC motion compensation technology, it completely solves the problem of motion blur in high-speed images. Whether watching sports events, action movies, or running high-frame-rate games, it can achieve smooth and seamless image switching, bringing users an ultimate visual experience.
In terms of audio quality, the C3 Ultra is equipped with a built-in 10W high-power speaker and a 600CC large sound cavity design, delivering shocking and three-dimensional sound quality comparable to professional audio equipment. Hardware-wise, it carries a combination of the MT9669 flagship chip and 4GB + 64GB large memory, with strong performance to ensure long-term smooth system operation. The AI voice assistant based on Tencent Hunyuan Large Model can act as a personal assistant, meeting users’ diverse needs such as movie search, chat, and guide planning. The upgraded O-SPACE intelligent visual system 3.0 makes functions like wall color adaptation, seamless auto-focus, and intelligent obstacle avoidance faster and more accurate, further enhancing usability. (Insert image of the C3 Ultra to highlight its appearance and performance advantages)
Cooperating with Giants to Build an Innovative Ecosystem Across the Entire Industry Chain
The success of the Oshine C3 Series is inseparable from in-depth cooperation with industry giants. By joining hands with TCL Huaxing, MediaTek, and Tencent Video, Oshine has built an innovative "Display + Chip + Content" ecosystem across the entire industry chain, injecting core competitiveness into the new products.
As a leader in the global semiconductor display industry, TCL Huaxing has custom-developed high-transmittance LCD screens for the C3 Series, significantly improving screen transmittance while greatly enhancing image uniformity. Among them, the industry’s first 120Hz high-refresh screen equipped in the C3 Ultra adopts LTPS (Low-Temperature Poly-Silicon) technology, with a response speed much faster than ordinary screens, becoming a benchmark for 1LCD projection technology.
Targeting products at different positions, MediaTek has customized chip solutions for the C3 Series, ranging from the MT9 Series (diamond-level) to the MT9669 (flagship-level). In particular, the MT9669 equipped in the C3 Ultra adopts a 4-core A73 architecture, with strong performance computing power and image processing capabilities, fully supporting 2K resolution and 120Hz high-refresh display links.
In terms of content ecosystem, Oshine’s cooperation with Tencent Video has achieved dual upgrades in "resources + AI." All models of the C3 Series are pre-installed with Tencent Video’s massive content library. Moreover, the C3D and C3 Ultra have not only become the first batch of projection products certified by Tencent Video Zhencai Max+, but also innovatively integrate the AI voice assistant based on Tencent Hunyuan Large Model. Supporting functions such as function control, quick movie search, intelligent movie viewing, chat interaction, and guide lookup, users can complete full-scenario operations from video search to life services via voice commands.
Popularizing Technology to Reshape the Projection Industry Pattern
Facing chaos in the 1LCD projection industry such as parameter competition, severe homogenization, and disorderly price wars, Oshine adheres to "user needs" as the core, actively explores paths for product differentiation, and upholds the concept of "technology popularization." Through technological innovation and rapid iteration, Oshine provides users with products with higher cost performance and better experience.
The launch of the C3 Series is a concentrated manifestation of Oshine’s technological accumulation and user insight. It offers users a one-stop choice from entry-level to high-end models, opening a new chapter for 1LCD projection with disruptive innovative experiences. After the launch event, the three new products received a strong response once released, with booming sales across all platforms: the total pre-order volume exceeded 6,000 units and sales volume exceeded 10 million yuan within 1 hour of the new product pre-sale launch. This not only proves the market potential of the Oshine C3 Series, but also marks that 1LCD projection is gradually moving towards an era of high quality.
In the future, Oshine will continue to deepen cooperation with strategic partners, continuously delve into the intelligent projection field, promote the high-end and high-quality development of 1LCD projection, and bring more high-quality and cost-effective products to consumers, helping people enjoy a better life.