International institutions generally estimate that the global projector market will be worth approximately US$11.63 billion to $12.37 billion in 2025, and reach US$12.16 billion to $13.1 billion in 2026, with a compound annual growth rate (CAGR) maintaining at 4.5% to 5.3%.
Laser light sources—especially RGB three-color lasers—are the fastest-growing segment globally. According to Mordor Intelligence, laser projection will maintain a CAGR of 9.3% by 2030, while traditional lamp-based projectors are accelerating their phase-out.
The Asia-Pacific region accounts for about 43.9% of the global revenue share, making it the largest single market. Among this, China ranks first in terms of unit shipments, but in terms of market value share, North America and Europe still hold important shares due to high demand for premium 4K and large-space projection solutions.
I. Chinese Manufacturers in the International Market
Chinese brands perform extremely strongly in the global portable projection market. In 2025, JMGO held a market share of nearly 29.5%, and XGIMI reached about 19.7%. Collectively, they account for nearly half of the market.
When including commercial, educational, and high-end large-scale cinema applications, Epson’s market share is approximately 15.3%, BenQ about 19.7%, and LG around 28.1%. Leveraging B2B channels and brand heritage, these brands lead in this segment, while JMGO’s total global share stands at about 5.6%.
II. Key Challenges & Core Products
The compact The Freestyle series by Samsung is well-known, with a complete home appliance ecosystem. The N series of pan-tilt projectors by XGIMI has formed differentiated industrial design with three-color lasers and integrated pan-tilt functionality.
Facing Epson’s Home Cinema series, which boasts 3LCD technology, 4000+ lumens of high brightness, and a stable retail channel, JMGO’s Horizon Ultra counteracts the color balance advantage of 3LCD through its "Super Hybrid Light" technology, which resolves the speckle pain point of three-color lasers.
Against native Amazon brands with advantages in localized marketing and cost performance, JMGO breaks Anker’s online monopoly by entering Best Buy stores across the United States, while XGIMI taps TikTok Shop and overseas crowdfunding platforms.
III. Southeast Asian Market Overview
The Southeast Asian market is regarded as a blue ocean, but each country has independent mandatory certifications, which pose not only administrative barriers but also technical costs. Singapore has extremely high requirements for the stability of radio frequency and Wi-Fi 6, with certification processes often accompanied by technical evaluations lasting 3-6 months. Thailand and Malaysia mandate local agents and strict telecom-level device registration. Indonesia requires projectors to have excellent digital signal reception and compatibility with specific frequency bands.
Different from the closed ecosystem in China, Southeast Asian users highly rely on YouTube and Netflix. Many Chinese white-label or low-end projectors can only play cracked versions or web versions due to the lack of Netflix’s ESN authorization. JMGO and XGIMI have fully pre-installed native Android TV systems and obtained authorization in their overseas models, which is the core threshold for them to narrow the gap with low-priced models.
The tropical climate in Southeast Asia imposes special requirements on the thermal management systems of projectors. Especially for 1LCD projectors, polarizers are highly prone to aging and developing "black spots" in high temperature and high humidity environments. Chinese brands are introducing sealed optical engines and dynamic liquid cooling technology into high-end models for Southeast Asia to solve the high failure rate of traditional air cooling in humid environments.
IV. China’s Market from an International Perspective
Data from Futuresource shows that China’s mainstream B2B projection market experienced a sharp quarterly decline of nearly 40% in shipments in 2025.
Data from Omdia indicates that China’s share of global projector shipments has narrowed, falling slightly from its historical peak. Part of the demand is shifting to Southeast Asian countries such as Indonesia, Vietnam, and India, which are currently in a period of explosive growth in education digitalization and home theater popularization.
International institutions are generally optimistic about the overseas potential of Chinese brands such as JMGO, Dangbei, and XGIMI. 24MarketReports believes that relying on advantages in intelligent systems and cost-effective laser technology, Chinese manufacturers are seizing market share from brands like Epson and BenQ in the mid and low-end markets of Southeast Asia and Europe.
V. 2026 Forecast
International institution data shows that although China’s domestic consumption is weak, the global supply chains for 1LCD technology and cost-reduction solutions for three-color lasers almost all originate from China. In 2026, China’s market significance will be more reflected in exporting technologies and related standard solutions.
Omdia predicts that although global projector shipments may decline slightly in 2026, the "display area" will grow by 6%. This means projectors are becoming increasingly "large-scale", with high-brightness and ultra-short throw models increasing significantly.
IDC forecasts that 2026 will usher in the agent-based AI era. For the projection industry, this means that AI will no longer be merely automatic focusing, but will evolve into "scene perception". For example, projectors will automatically adjust screen colors and content recommendations in real time according to room lighting, wall color, and even the user’s emotional state.