Hisense Officially Launches New XR10 High-Brightness Laser Projector

May 13, 2026, 03:10:19 UTC

Boasting an ultra-high brightness of 6000 ANSI lumens, the Hisense XR10 high-end laser projector makes its debut, integrating pure RGB triple laser light source, full-link professional image tuning, convenient installation and intelligent experience. It sets a new performance benchmark for home laser projection and brings an uncompromising theater-grade large-screen viewing experience.




6000 ANSI Lumens & Pure Triple Laser, Unrestricted Viewing Even in Daylight

The XR10 is equipped with Hisense self-developed LPU 3.0 digital laser engine and adopts a pure RGB triple laser light source, delivering an impressive peak brightness of 6000 ANSI lumens. It completely breaks the traditional limitation that projectors require full blackout. Whether in a bright living room, study or semi-open space, it presents clear, vivid and highly saturated images without drawing curtains. It delivers consistent immersive viewing effects for morning news, afternoon sports events and late-night movies all day long.
In terms of color performance, the pure triple laser design avoids color loss caused by color wheels and phosphor wheels from the source. It achieves wide color gamut coverage up to 118% BT.2020, delivering accurate color restoration and natural gradient transition. With deep reds, vivid greens and pure blues, it faithfully restores the original creative intention of movies and presents theater-level realistic texture for every frame.
The laser light source features a service life of up to 25,000 hours. Used 8 hours per day on average, it can operate stably for nearly nine years with extremely low attenuation of brightness and color, maintaining flagship image performance for a long time.

60000:1 High Contrast & Premium Optics, Capturing Every Subtle Detail

Fitted with advanced IRIS aperture lens technology, the XR10 lifts dynamic contrast ratio to 60000:1 and supports seven-level adaptive scene adjustment. It delivers deep pure black without graying out in dark scenes, and retains rich highlight layers without overexposure. The light and shadow transition is delicate and smooth, perfectly restoring starry night scenes in movies, light and shadow special effects in games, and natural textures in documentaries, creating a strong visual sense of immersion.
On the optical side, the projector adopts a professional lens group composed of 16 to 17 all-glass lenses, effectively reducing chromatic aberration, distortion and image loss. It keeps 4K resolution sharp from the center to the edge of the screen. Supported by an ultra-wide optical zoom range of 0.84–2.0:1 and lossless 4K lens shift with vertical adjustment of ±130% and horizontal adjustment of ±46%, it supports projection sizes from 65 inches up to 300 inches. It adapts to various home environments such as living rooms, home theaters and attics with flexible layout and easy alignment without complicated manual debugging.

AI Intelligent Tuning & Liquid Cooling Heat Dissipation, Balanced Performance and User Experience

Powered by the Auto Magic AI Adjusting 3.0 system, combined with quad-camera and dual ToF sensors, the XR10 real-time senses ambient light, projection distance and screen position. It automatically completes keystone correction, autofocus, screen alignment and image optimization, supporting lossless side projection correction up to 15 degrees. It achieves true plug-and-play and eliminates tedious manual adjustment.
In terms of heat dissipation and stability, it adopts a micro-channel liquid cooling system. Compared with traditional air cooling solutions, it offers higher heat dissipation efficiency and lower operating noise. It maintains stable body operation, steady brightness output and vibration-free images during long hours of movie watching and gaming, balancing flagship performance and quiet viewing comfort.

Tuned by Devialet & Full-Featured Interfaces, Immersive Audio-Visual Experience

For acoustic performance, the XR10 sound system is jointly tuned by Devialet and the Paris Opera House. It comes with a built-in 2.1-channel 31W audio system, supporting Dolby Digital and DTS Virtual:X surround sound technology. It delivers full sound field, powerful bass and clear vocal performance, bringing cinema-level audio enjoyment without additional external audio equipment.
It is equipped with complete high-spec interfaces, including dual HDMI 2.1 ports supporting ALLM, one HDMI 2.0 port, eARC and CEC functions, as well as dual USB 3.0 ports. It is fully compatible with 4K 60Hz signal input and low-latency gaming mode, allowing seamless connection with game consoles, TV boxes, computers and other devices to meet all scenarios of movie watching, gaming and office use.

Industrial Aesthetic Design, Merging Premium Texture and Powerful Performance

Adopting sophisticated industrial design language, the body is crafted from integrated aluminum alloy with a combination of matte and glossy craftsmanship. Its concise and tough lines deliver high-end texture, perfectly matching modern home decoration styles. It doubles as a refined aesthetic decoration for the living room while maintaining professional precision as a display device.




With the hardcore brightness of 6000 ANSI lumens, professional color performance of pure triple laser, intelligent automatic tuning, efficient liquid cooling heat dissipation and premium tuned audio, the Hisense XR10 breaks the performance ceiling of home projectors. It brings genuine commercial theater-level large-screen audio-visual experience into ordinary families and creates a high-quality lifestyle choice for users pursuing ultimate viewing enjoyment.