Hisense IFA 2026 Laser Lineup: XR10 RGB Laser Flagship + PX4-Pro / L9Q Pro UST

From September 4–8, IFA 2026 opened in Berlin, Germany. This year the projector spotlight was dominated by "true 4K 120Hz," yet Hisense took a deliberately different route — unveiling a laser lineup combining the XR10 long-throw RGB laser flagship with the PX4-Pro / L9Q Pro ultra-short-throw laser TVs. Its core strategy targets a "color performance + eye comfort" dual breakthrough, building a high-end moat on brightness, color gamut, Devialet audio and eye comfort — rather than competing head-on in the "4K 120Hz output" arena.

1. Hisense XR10 | Long-Throw RGB Laser Flagship: 6000 ANSI Lumens + LPU 3.0

The XR10 is Hisense's flagship long-throw model in its 2026 Lifestyle projection line, carrying the slogan "The Apex of Projector" and appearing as an official FIFA sponsor. It uses a 4K long-throw triple-color laser light source with 6000 ANSI lumens, 118% BT.2020 color coverage, a dynamic contrast ratio of up to 60000:1, and a maximum 300-inch screen. It is powered by the next-generation LPU 3.0 laser display engine and features a built-in 93W Devialet (Opéra de Paris) co-branded audio system for an all-in-one AV experience. The XR10 earned the IFA 2026 Innovation Awards Honoree and the EISA 2026–2027 High-End Smart Projector award, with an early-bird price of €4,699.

2. Hisense PX4-Pro | UST Laser Cinema: FreeSync Premium Certified

Alongside the XR10, Hisense brought the PX4-Pro as its ultra-short-throw flagship. It uses UST RGB triple laser, delivering 3500 ANSI lumens, a 0.20:1 throw ratio, 118% BT.2020, 6500:1 contrast, and screen sizes from 80–200 inches. Its core hardware is LPU 3.0 + CineBlack Pro mechanical iris, producing deep, pure blacks without highlight clipping; as the first UST projector to earn AMD FreeSync Premium certification, it supports 2K 240Hz low-latency and 4K 120Hz signal input, with a Devialet co-branded metal grille on the front. Priced at €3,499 in Europe, it is now on sale.

3. Hisense L9Q Pro | New Laser TV Flagship: 5500 ANSI Lumens + Lossless Vertical Lens Shift

The L9Q Pro is the new flagship in Hisense's Laser TV family, retaining the ring-light design from the Opéra de Paris collaboration. Brightness rises to 5500 ANSI lumens (up from 5000 on the previous L9Q), with a 0.18:1 throw ratio and 80–200-inch screen sizes. Using RGB triple-color laser, it delivers a native contrast of 6000:1 (via a new 7-level adjustable iris) with up to 60000:1 viewing contrast, plus 118% BT.2020 and ΔE≈0.8. A new ±5% lossless vertical lens shift allows precise alignment without digital keystone correction. Audio is a Devialet co-branded 6.2.2-channel 116W system (10 drivers, including dual subwoofers and up-firing channels), with support for Dolby Vision, IMAX Enhanced and Active 3D, and TÜV Rheinland 5-star eye comfort certification. Expected to launch in November 2026 at around €6,000.

4. How Do the Three Flagships Divide Roles?

Hisense's differentiation is "no competition for its own sake": the XR10 leads as a long-throw AV flagship at 6000 ANSI lumens (4K@60Hz); the PX4-Pro is a 0.20:1 UST triple-color laser cinema (2K@240Hz low latency + 4K@120Hz signal input); and the L9Q Pro is a high-brightness, lens-shift-equipped home UST. None of the three competes head-on in "4K 120Hz output" with XGIMI or AWOL; instead they build a high-end moat on brightness, color gamut, Devialet audio and TÜV eye comfort, so users across different budgets and scenarios can find their flagship.

5. Key Specs at a Glance