
2024 Global VR/AR Market Report: VR Declines for Third Consecutive Year
VR Faces Short-Term Pressure, While AR+AI Leads the Industry's Future
ZORSIKA
159 · 9 / 14

VR Faces Short-Term Pressure, While AR+AI Leads the Industry's Future

In the first half of 2025, China's film projection market continued to advance equipment iteration and upgrading. While the total number of cinema screens grew steadily, LED cinema screens, as representatives of the "new-generation digital cinema equipment", achieved a phased breakthrough in penetration rate and became a key driver of technological transformation in the industry.

The sales volume of China's smart projector market in the first half of 2025 reached 2.778 million units, a year-on-year decrease of 3.9%; the sales revenue amounted to 4.68 billion yuan, a year-on-year decrease of 2.9%.

The XGIMI Titan boasts 4K ultra-high-definition resolution, paired with a 0.78-inch display panel

The Oshine C3 Series redefines the quality standards of 1LCD projectors with its unique design and powerful functions. It builds a product matrix covering full scenarios and price ranges, meeting the core needs of different user groups.

With its outstanding performance in brightness, resolution, wireless connectivity, and smart functionality, the BenQ E592 dual-purpose projector brings a highly competitive solution to the education and conference markets.

The Eclipse G3 projector is a 6DLP projector featuring unique High Dynamic Range (HDR) performance. It boasts an exceptional sequential contrast ratio of up to 20,000,000:1 and covers approximately 98% of the Rec.2020 color gamut. Supporting a maximum 2D display at 120Hz and active 3D display at 60Hz per eye, both modes achieve native 4K resolution. With a brightness of 30,000 ANSI lumens, the projector can operate at full brightness for up to 50,000 hours.

The QS100 features Epson’s proprietary 3-Chip 3LCD laser array technology, boasting 4,500 lumens of color brightness (IDMS-rated) and 4,500 lumens of white brightness (ISO-rated).

The LG CineBeam S is an ultra-short throw 4K projector launched by LG in 2025. It focuses on delivering a large-screen experience in small spaces, adopts triple-laser technology, supports 4K UHD resolution (3840×2160), and has a brightness of 500 ANSI lumens.

The UHR90DV supports 4K UHD ultra-high-definition resolution, capable of presenting extremely delicate picture details.

As a 4K UHD projector, the LK830ST boasts an ultra-high resolution of 3,840 × 2,160 pixels, rendering every detail in the image with stunning clarity

a well-known brand in the projection technology field, officially launched the EL5150K projector specially designed for professional simulation scenarios. This new product, with its powerful performance such as high-brightness output, low latency and high refresh rate, precise color rendering